A quick search resulted in some insights on the goals of the new design.
- Allowing advertisers to better promote their products and services. This article on CIO.com also suggests that the concept of social advertising was not well received by the Facebook users in the recent past. It would be worth watching and finding out if the new design helps overcome that.
- Reacting to the Twitter threat. I have used both Twitter and Facebook and honestly, Facebook grew on me instantly but Twitter never did. After reading this article I think I owe Twitter another chance.
- Making it easy to connect and share information. The Facebook blog has many posts explaining the new designs enhancements with images and examples. Unfortunately all those posts have thousands of user comments; more than 50% of them are negative. Ming Keong Kuan’s comment captures the statistics well. (See image below).
Ming Keong Kuan - "6065 people liked the new Facebook. Assuming that all 11809 comments are negative and posted only once, 66% disliked it. I'm fine with it."
While the chatter around the new design is cooling down my interest in its impact is only growing. I am wondering if this strong criticism from its huge user base is going to impact the future of Facebook. Any guesses?
I was wondering the same thing...I, myself am neutral about the new design, but my friends are in an uprage. Many have already threatened to move to twitter. I think there are two, no, three groups of people on fb: Those that like all of the 'extras' (e.g. quizzes, games, etc.), those that like to keep their home page 'clean' and s/ probably just use twitter anyway and those of us that are indifferent. Not sure which bucket will win out, but one thing's for sure - People that don't like the new fb are in an uproar!
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